How to fix a suspended Google Business Profile

Are you experiencing a suspension of your Google Business Profile (formerly known as Google My Business profile)? Although this can be frustrating, there are simple steps you can take to reactivate your Google business profile.

Typically, Google will inform you that your profile has been suspended due to “suspicious” activity or activity that does not adhere to their guidelines. They are attempting to decrease the number of “fake” or suspicious business profiles to improve the credibility of their platform.

If your business is genuine and has a physical location, you can fill out a Google Business Profile reinstatement form by clicking on the link provided below:
https://support.google.com/business/troubleshooter/2690129

To submit the form, you will need to ensure that your business adheres to the Guidelines for representing your business on Google. If it does, you can fill out a reinstatement form and your profile should be reactivated shortly. A Google representative will examine the profile to establish if it is genuine. If they find that it is, they will approve it, and you can continue to use your profile as usual.

Why did Google terminate my Business Profile?

In particular, when you create a new business profile on Google, it is crucial for the platform’s integrity that it is a legitimate profile. If Google detects any fake or suspicious business profiles, it may result in users losing confidence in the platform. For example, if a person searches for a business, visits the business location, and discovers that it is permanently closed, then they (and other Google users) may begin to question the reliability of Google and Google Maps.

To prevent this, Google takes measures to ensure that all businesses on their platform are genuine. Sometimes, this may lead to new business profiles being flagged as suspicious and taken down automatically.

However, if your business is legitimate with a physical location, there is no need to worry. You can request a Google Business Profile local business reinstatement request and your profile will be reviewed and reinstated as long as it complies with the guidelines.